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What is the mission that drives your business?

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Communicator's Listen and Practice By Zig Ziglar
Zig Zigler
Added on
Nov 1, 2014
Communicator's Listen and Practice Zig Ziglar
Article Subtitle
The message is clear: Listen and Practice... and people will march!

Article Article Intro

When you invoke the name of Martin Luther King, an image is painted in the mind of virtually everyone that he was a truly great leader and a great communicator who was the driving force behind the Civil Rights Movement. Excerpts from his speech, "I Have a Dream," are still aired regularly on television and every school child in America can quote portions of that famous speech.

Article Content

Everyone who heard him would agree that he was a great speaker, but many do not realize that he was a great communicator because he was an even greater listener.

It is said that Martin Luther King gained the respect of the Civil Rights leaders who disagreed with him because he listened so intently to everything they had to say. Since he knew what he already thought, it made sense to him that it was important for him to know what they were thinking. Because he listened to them so intently, they extended him the same courtesy and listened carefully to what he had to say. That way both sides knew what the other's thinking and planning was, and that gave the movement great force.

The other reason Martin Luther King was such a great communicator was the fact that his "I Have a Dream" speech had been given countless times before he gave it in Washington when it received so much publicity. Had he not done the lengthy and extensive preparation, however, the speech in Washington would not have been nearly as impactful.

Many of the same things could be said about Patrick Henry. His famous "Give me liberty or give me death" speech had been given many times before he had the opportunity to present it to the audience which proved to be the catalyst that ignited the American Revolution.

It has been said that when Cicero spoke the people stood and cheered, but when Demosthenes spoke the people stood and marched. The same thing could be said about Martin Luther King and Patrick Henry. When they spoke, the people marched. Think about it, and I'll SEE YOU AT THE TOP!


Zig Ziglar was known as America’s Motivator. He authored 32 books and produced numerous training programs. He will be remembered as a man who lived out his faith daily.


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