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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
Three key areas in your business that MUST be duplicatable if you want your network marketing business to grow

Article Article Intro
The key to long-term success in network marketing is duplication. This occurs only if you and your systems are duplicatable. Are they? Could anyone join your team copy what you are doing and be successful? If the answer is yes then you can skip this article. Otherwise continue on as we discuss building a system of duplication. First is your business set-up. Network marketing is designed to be a home-based business so if you’re using or contemplating an office or training center this is not duplicatable. Although it seems more business-like your prospective distributors will look at your set-up and decide they can't afford to do your business. I remember an entire company that required leaders to set up training facilities. The company did well for awhile but is now out of business.

So make sure that you have a home-based office set-up that any one could duplicate.

Article Content
Second are your marketing methods. Are you doing massive advertising e-mail marketing internet marketing or direct mail? Again this may be effective but it¹s not duplicatable. The average distributor will not be able to afford your system. If you’re going to use mass marketing make sure that you also have systems for the average distributor. I remember a top income earner who built her business passing out opportunity cards in the business district. Another who conducted face-to-face surveys. Many people have built successful businesses doing home parties or meetings. Also remember that over 80% of the people who join network marketing companies are sponsored by someone they know so don’t forget the warm market methods. Third are your presentations. Are you so smooth and knowledgeable that the new distributor would feel they could never do a presentation? I often think of a top network marketer who started out giving presentations in holey jeans (because that’s all he had to wear) and today he’s a top income earner.

To make your business presentation easily duplicatable start using DVD’s or flip charts. Stick with information that is readily available to the average distributor. It’s even best if you don’t do all of the presentation. Start including others in your presentations and you’ll see quicker duplication.

The more duplicatable your business marketing and presentations the quicker your network (and income) will grow.
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