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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
Technology contributes a better way to leverage time a higher means of communicating product benefits greater opportunities to reconnect with people we have lost touch with and the easy availability of education.

Article Article Intro
It’s amazing to think how far we have come. Not to date myself here but I can remember a Nickelodeon show back in the earlier 80’s titled “You Can’t Do That on Television”. It was a favorite of mine and one of the episodes involved a character watching television from his watch. Back then... this was a BIG DEAL! Nowadays we communicate with people from our past and present using virtual playgrounds (social networks) view anything we want through our mobile phones and even do our shopping this way. It just goes to show that thoughts and ideas really do become things. Even as I write this now I am sitting in a well-known coffee shop. Thanks to modern technology I am able to communicate my thoughts with the world knowing that this will be published in less than a week whereas what seemed like just a short while ago the old type stamp mail and print process would have tied this article up for weeks before being ready to view.

Article Content

So how does this relate to Network Marketing? Network Marketing is a business model that for many years was (and still is) built around meeting people face to face. Spending time with them at their comfy kitchen table and demonstrating compensation plans and quality products that help create health and wealth is in the author’s opinion a form of humanity that offers no substitution. What technology does contribute however is a better way to leverage time higher means of communicating product benefits opportunities to reconnect with people we have lost touch with and the availability of education. I am certain I am not the only one who has wished to have the ability to be in more than one place at a time. Through the use of conference calls we can now speak with current and prospective business partners and MLM CUSTOMERS regardless of geography.

While it is still desirable to meet in person to further establish bonds and trust being that this is sometimes impossible technology has allowed us to make up for this.

Being able to use the internet to demonstrate product benefits is a powerful tool. Typically the products distributed through a Network Marketing company will have ingredients demonstrations reviews FAQs and more available with the click of a link. Technology also allows those of us who are in business for ourselves to no longer have to carry any stock since warehouses and call centers take care of the entire ordering process... not only making life easier for all but creating jobs as well. The invention of social networking has made it possible to reconnect with people we have lost touch with! Because Network Marketing is simply about listening to what people are saying and offering solutions to their problems being in touch with old friends family members and colleagues puts us in a position to be of help to people we not only care about now... but those who meant a lot to us in the past as well. An old friend of mine I had recently gotten in touch with thanks to social networking had wanted to drop a few pounds and because I coach a weight-loss system that is available online over the phone AND in person... I was not only able to help her learn some healthier habits but we were able to reconnect as well. In any business continuing education is imperative. Products improve services offer extra perks and benefits and let’s face it... we don’t always remember everything we learn in any specific class or lecture. This is why webinars online coaching video demonstrations and group conferencing are such amazing tools to not only educate our MLM CUSTOMERS about what we have to offer but ourselves and business partners as well.

Life goes on and we have our day to day responsibilities so the fact that technology allows us to stay plugged into everything our business has to offer is priceless.

Besides... I doubt I’m the only one who has thoroughly appreciated taking a class or viewing a power point presentation in my jammies while avoiding traffic at a time of day that is most convenient for me. I have mentioned this before and it bears repeating... while there is nothing quite like face to face interaction we have to appreciate the gaps that modern technology can help us fill in both personally and professionally. The key is knowing which approach works best in certain situations and utilizing the best of both.
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