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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
Step away from the Twinkie content and put some fiber back into the diet.

Article Article Intro
There has been a lot of traffic in the mlm industry about better content that is focused on the prospective members. Pushing sales oriented copy across the internet is fine as long as you enrich the words and not devalue them. Unique copy should have the power to retain its presence without being generic or over energized. There is too much generic copy that devalues true word play, creative writing and additional content. The importance of developing real content should be a strategy and not some ploy. Marketing has backslid to overstuffed content boxes that mislead consumers.

How do you enrich blogs, ad copy, articles and other readable content? Simple, provide quality instructions or information that is related to your products or business ventures.

Article Content
Tell a story about a problem and how it was solved, relate to your audience but avoid using typical band aid content. Your marketing plan for the written word can improve your business by 200%, if you go a little creative and provide realistic facts to the reader. The average blog is potent enough without search engine optimization but if you boost your blog posts with real life content that is relevant, it boosts your trust and reputation levels with not only your networks but from those who decide to read your material.

Step away from the Twinkie content and put some fiber back into the diet.

This means that the reader wants information that can help them solve a problem regarding finances, personal issues or health. Talk about your products and the benefits that it has to offer them, find research reports and develop a blog or article from the facts. Empower your words with facts, strong but honest opinions, leave out the over energizing fluffier content that distracts from your potential sales. We want our prospects to be knowledgeable and when they talk to us, they can feel and hear our energy about our business. It is fine that our content reflect this type of commitment but when it gets to be more fluff than fact, it is time to throw it in the fire and walk away. This includes sales copy as well; we can turn it down a bit and focus on the highlights of the product. This means not a by-line but go in detail about the benefits of the product itself. Your sales copy will have to get more creative if you want some serious consumers for your business. Dipping into the “air head days” is no longer an option to make sales, facts and figures will convince 75% of the base market now. Step up your content game and away from the stuff that goes pop in the night. Your words are valuable, use them to deliver a strong, crisp and delicious message to your consumers. This could also mean more downloadable products for your business to holding recruiting conferences that focuses on the “meat” of the business. Information is a valuable resource and we have plenty of it, so why have we been covering it up under a Twinkie covering?
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George Madiou

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