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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
How to create culture that will shape a company into a force that that will stand the test of time

Article Article Intro
Company events are a MUST; and that means your convention; and today, there are many other amazing Generic events available including theRealSavvySuccess annual event and the Association of Network Marketing Professionals event.

Your company event solidifies belief in the company, the products and the leadership. This is when you want to create something special and specific for your team while there.

Article Content

So a culture is something that is not superficial but rather something deep down in your gut.

A scientific definition refers to a culture of bacteria in a closed environment (Petri dish) containing nutrients. So in other words. to keep the culture alive it has to be nourished.   And a definition that best describes the culture of an Network Marketing Organization is learned behavior patterns which are characteristic of the members of a society or group or organization that are not the result of biological inheritance.

Companies that develop a strong culture survive and become successful.

So how does a company create a culture? They have to have a cause or a crusade larger than themselves. There is innate within the nature of man a desire to attache themselves to a cause of great purpose so they can experience a feeling of contribution or doing something of significance.

Therefore a company must create a strong mission statement and support or promote a worthy cause that will fill the need of people to feel a part of something great.

  Once that mission statement has been created and the cause identified it is important to take that message to the distributor organization in a manner that they will rally around the cause and have the common bond of the crusade be the glue that will bond the group together. An MLM company with a strong culture does not need everyone, they just want to find people who belief the way they do.    Following are some of the steps for the corporate staff and the field leaders to message the mission to the distributors.  
Communicate with the field to Cultivate relationships so you can Connect with your leaders and then Collaborate with your leaders to develop a Camaraderie that pulls your distributors into a Community that becomes Committed to a worthy and purposeful Cause that Creates a unity that gradually becomes a Cohesive team of like minded individuals that form a Culture that bonds everyone into a family that will stay together.
 Then your distributors will stay loyal to you and your company forever!
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