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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
Once you understand that your business is always evolving to meet new demands and have the ability to respond to the environment, your future is secured above your competition and your team will stay motivated.

Article Article Intro
What is the future for network marketing? Can this question be really answered or do we need a high quality crystal ball?

The future of entrepreneurship is changing on an everyday basis, there are more home based entrepreneurship’s now than ever and this trend is growing.

The U.S market has around 18 million home based business owners. This trend is expected to grow over the next few decades, due to the popularity of building a quick income that is residual. There may be some pitfalls on the way but what we do now will determine the success of our industry in the global market. How can we define the future? Our actions are the number one cause for the succession of our generations that follow us. We must provide the right tools, knowledge, skills and attitude to help secure their footing on the beach. As companies rise and fall throughout the business cycle, we must be careful in our practices on the ethical front.

Article Content

How can we define the future? Our actions are the number one cause for the succession of our generations that follow us. We must provide the right tools, knowledge, skills and attitude to help secure their footing on the beach. As companies rise and fall throughout the business cycle, we must be careful in our practices on the ethical front.

Communication, knowledge and innovation are the key elements to sustaining our companies’ success in the future. These three elements are built in the foundation of every mlm business that has achieved success, even though they may be titled differently.

How will you ensure that your business will thrive? Do you have the persistence to ensure that your education, communication and ideas are sound for the next five, ten or twenty years? Can you recruit from anywhere on the planet and train them to be successful? Let’s look at the possibilities of neglecting the business in any fashion for a moment. If you forget, get tired, worn out from long days on the road and not handle your back end administration. Your business can sink below the radar because your sales pitch on your website ignores or discriminates against buyers from a country in the Middle East. Your future depends on your ability to respond to real world situations, market’s change and so does the minds of consumers. How can you stay ahead of this curve? You can’t without spending millions on intelligence gathering operations but you can launch polls, surveys and other data gathering tools through the net sphere and study the results. Hire a specialist firm that deals with the consumer base, let them gather the Intel for you and decide upon the next course of action. You have to be a step ahead of the consumer, get into their minds quickly and efficiently. Your every social action, blog post, article submission should be focused on their needs, wants, desires, hopes and more. The emotional response marketing has been around since 1930’s through the old cartoons and radios. Do you remember the old “Acme” reference in the cartoons? Once you understand that your business is always evolving to meet new demands and have the ability to respond to the environment, your future is secured above your competition and your team will stay motivated.

Your prosperity starts with your continuous striving to meet the needs of the consumer base, keeping your products in good shape and being ready to ship on notice.

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George Madiou

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