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What is the mission that drives your business?
Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.
Have a blessed and prosperous 2015!
Founder and Publisher
- Double your sponsoring through proven advertising techniques By: Beatty Carmichael
- MLM Network Magazine Jan 2014 / MLM Network Magazine 2014 / MLM Network Magazine
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- MLM Marketing , MLM ADVERTISING , MLM PROSPECTING , MLM SKILLS , MLM PROFESSIONAL DEVELOPMENT , Beatty Carmichael
- Beatty Carmichael
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- Jan 1, 2014
- MLM ADVERTISING,MLM MARKETING,MLM PROSPECTING,MLM PROFESSIONAL DEVELOPMENT,MLM SKILLS
So the million-dollar question is, "How do you turn a cold prospect into a hot prospect?Hereâ€™s the concept I've found that works virtually every time. There are three parts of what Iâ€™ll be sharing with you. The first is how to advertise for â€œcoldâ€ prospects. The second is what your advertisement ask them to do (the â€œactionâ€ statement), and the third is how to compel your prospects to believe your claims and be â€œhotâ€ for your opportunity.
This is the point I want to make â€¦ real people sharing real testimonies will penetrate through your prospectsâ€™ defensive barriers and convince them that what is being said is true.And thatâ€™s the first step in turning cold prospects into hot prospects â€“ making them believe your claims! Once they relate to your testimonies and believe your claims (how much money they can earn, etc.), they get excited and want to know more! And thatâ€™s the key! Getting your prospects wanting to learn more. And when you get your prospects there, youâ€™ve got hot prospects you can recruit! Basics To Successful Advertising Okay, now that we've covered how to turn a cold prospect into a hot prospect, letâ€™s cover the other ingredients... advertising and where to send your prospects once they read your ad. When you advertise, you want to advertise in a location where your target market will see your ad. In other words, if your target market is professional people earning $75,000 a year or more, donâ€™t run your ad in the Thrifty Nickel. Why? Because professionals earning that type of money donâ€™t read the Thrifty Nickel! I know that sounds simplistic, but youâ€™d be surprised at how many people miss this first basic point. Basic point number two is always, always, always use a headline for your ad. The headline is the â€œad for the adâ€ and is responsible for at least 80% of your adâ€™s effectiveness! Why? Because your headline is what catches your readersâ€™ attention and compels them to read the rest of the ad. And if you donâ€™t catch your readersâ€™ attention... yeah, you get the point. The last point on advertising is what to say in your headline. Your headline must sell a specific benefit to your market. Itâ€™s not vague, esoteric or self-serving. Remember, your prospects are only interested in whatâ€™s in it for them. So tell them! Whatâ€™s In A Headline? In the late seventies and early eighties a company ran an ad with the following headline... Two-Thirds Bank Financing On Gold And Silver ...and they earned net profits of approximately $3,000 to $4,000 a month. Then they changed their headline. The new headline read... If Gold Is Selling For $300 An Ounce, Give Us Just $100 An Ounce And Weâ€™ll Buy You All The Gold You Want! Was that headline a success? You bet it was! The companyâ€™s sales soared through the roof and their net profits jumped to over $100,000 a month! Thatâ€™s the power of a great, specific headline! Okay â€“ so you've got the basics of where to run your ad and how to use a headline. We now need to cover... what does your ad say or do? And if you get this right youâ€™ll have mind-boggling results â€“ and we've proven it! Your ad says... basically nothing! Wait! Before you start throwing tomatoes, let me explain... written words only communicate approximately 7% of what you are trying to say, but spoken words communicate as much as 45% of what you want to say (why? because of tone, inflection, pace, enthusiasm, etc.). If thatâ€™s true â€“ and it is â€“ doesn't it make sense to talk to your prospects rather than just giving your prospects a few sentences to read? Wouldn't you rather communicate almost seven times the information and excitement to your prospects? Of Course You Would! And Hereâ€™s How... Your ad is a â€œteaserâ€ ad. It is short, catching, provocative and compelling. It offers an incredible benefit for your prospects, leaves your prospects intrigued, curious, and wanting to know more. It then encourages them to make a phone call for more information. And that phone call â€“ to a special voice mail message with several, exciting testimonies of people who have succeeded in your business (we call this a â€œTestimony Lineâ€) â€“ lights the fire in your prospects and makes them need to get more information! So they ask you to call them back! (They really do!) And the most important part of this voice message is it sells the sizzle of your opportunity â€“ not the details! The Key Ingredient â€“ A Sizzling Hot Testimony Line A Testimony Line is NOT a monologue message (just one person talking). Monologue messages just donâ€™t work when compared to a Testimony Line. Why? Because just as in the case of the used car salesman, your prospects know you are trying to sell them so they put up their defensive barriers. They donâ€™t believe a word you are saying â€“ and if they donâ€™t believe, they never become HOT for what you are offering! A Testimony Line, though, briefly explains your opportunity and then introduces your prospects to three, four or five hot testimonies from real people sharing the real experiences they have had with your opportunity. Your prospects listen to the testimonies, believe what is being said, get excited and ask you to call and tell them more! Does it work? You bet it does! Many people using this technique experience as much as an 80% to 100% sign up rate with everyone they talk to, who first listened to their Testimony Line message! Keys To A Successful Testimony Line There are several keys to remember when creating your own Testimony Line.
Keep the entire message under three or four minutes. If your message is too long, your prospects will hang up before leaving you their names and numbers. Remember you are not selling the details of your program. Your prospects do not care how your program works until they first understand why they need to know more. Your prospects must be sold emotionally before you start explaining the details. Keep the introduction to less than 60 seconds. Your introduction should welcome your prospects to the call, identify yourself (if you want), briefly explain what they are about to hear, and then introduce the testimonies (an example: "Iâ€™d like to share information with you about a cutting edge company called XYZ Corporation. XYZ Corporation is turning the home business community upside down and creating massive wealth for people all over the country! But donâ€™t just take my word for it, listen to what these people have to say . . . ")Timing Is Everything Keep testimonies to 20 to 30 seconds each. Each testimony giver should answer the basic questions: Who am I? Where do I live? What do I do? What has this opportunity done for you? If you were able to quit your job after just four months working your business, tell it! This is what excites your prospects. And keeping the testimonies short keeps the pace of your Testimony Line moving fast. Close your message asking your prospects to leave their name and number. DO NOT give them another number to call for more information â€“ you will lose over 80% of them if you do! The way I like to phrase the last part is very non-threatening and easy for the prospect: "If you would like to learn more, please leave your name and number at the tone and weâ€™ll get some FREE information to you immediately." Doesn't that sound better and less threatening than, "Leave your name and number at the tone and a representative will call you back to explain all the details." This sounds like a salesman is going to call me and try to sell me into the program. And if that is what I think is going to happen, I'm not leaving my name and number!