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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
One of the most important inbound marketing elements for your mlm business is the landing pages.

Article Article Intro
One of the most important inbound marketing elements for your mlm business is the landing pages. These pages are powerful tools that you will use to convert pre-leads into leads.

The purpose of a landing page is to get your visitor to subscribe to your valuable information without comprising your gift. What do you offer to your pre leads or leads?

There are three stages to the buying cycle and includes awareness, consideration and decision stage. You can offer different rewards at each of the various stages to seduce the lead to move further down the sales channel. The awareness stage is where you send out content that causes awareness about your brand and products. You should have content that discusses problems in the real world or product focused.

Article Content

Your website may focus on the prospect, products or marketing elements. There are advantages and disadvantages to each one. No matter which style you choose, the buying cycle will remain unchanged. The positioning of your mlm business in the face of the market is very important in the design of the website. The three styles will be completely different from one another and so it is very important to weigh the decision carefully before you put up the website. As you progress throughout your website design, your content will have a life of its own. Depending on which style you have chosen, you may need to focus on a specific element for the content marketing aspect. You may need to use testimonies, product reviews, and product blogs if you choose to focus on the marketing or products of the business. You can focus on solid content for your mlm business, in regards to public relations such as your business overview, gains and advantages to your style for the marketing aspect. There are of course limitations that may cause harm to your business. As you design your landing pages, make sure to use headers, bullet points or other styles for your formatting and layout. Keep it short and simple for your pre leads. The call to action logo should stand out from the rest of the page. You can use a button or other form for visitors to click on to for their gift.

Your primary goal is to get an email signup and contact information so you can send them other enriching content. Not having the call to action set up to your email list will cause you much frustration later on.

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