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MLM Magazine January 2015 January 2015

What is the mission that drives your business?

Happy New Year! I'm often ask, "what is your mission that drives your business" that is such a great question and that is why we want to start off this new year off with this important subject.

Have a blessed and prosperous 2015!

George Madiou

Founder and Publisher

Article Subtitle
Having freedom away from laptops and desktops means that a prospect can make quick decisions anywhere in the world.

Article Article Intro
People are shopping on their smartphones and other devices regularly. They are finding everything that they need to make their lives more comfortable. Mobile technology has given the individual user more freedom to explore alternatives than the traditional brick and mortar stores. Having freedom away from laptops and desktops means that a prospect can make quick decisions anywhere in the world.

Mobile tech has changed the way that businesses are defining themselves and how they are marketing to their audiences.

Are you using mobile tech to reach your audience? If you are not using mobile tech to reach your audience, you could be missing a great opportunity to connect.

Article Content

What is Mobile Marketing Mobile marketing is not just the technology that we use to connect our businesses with prospects, but also how they interact with us. Mobile marketing is a vast extension to our marketing strategies. We can use videos, graphic ads, audio and other content forms to make an impression, spark a reaction or even close sales. Mobile marketing is a self-contained strategy that has to meet the basic requirements. You have to know your audience, define your objective and create content that will resonate with the audience. Most mobile marketing campaigns fail due to one of the three elements not being in place. How to reach more prospects How do you reach your prospects on mobile devices? This boils down to the tactical planning and execution of your mobile strategy. There is room for errors; this is a relative new marketing method. Make your mistakes early enough and fix them before you lose interest. What are some tactics that I can use today? Before answering this question, you will have to define your audience and objectives. By understanding what you want to accomplish, you can understand your audience’s behavior and hangouts. A little market research will help you a lot. Some possible tactics you can use include apps, videos, podcasts, ad banners and many others for your primary objective. Some tactics may not work for some objectives. This means that your next campaign may need a face-lift. You can change out the tactics as long as you do not lose focus on your audience. When you know what your audience wants, you can easily focus on creating mobile content that they will respond to. They may want a product, service or information to solve their crisis. Downloads are one of most in demand tactics to use in MM, but it is also one of the most difficult tactics to use right.

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