The Duplication Myth By: Tom Schreiter

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Just exactly what you need to see duplicated for success

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I have an opinion on duplication… it makes people mad… especially those who teach duplication. You don’t have to agree with this opinion ; but here goes. Why duplication doesn’t work.

* Mary has a million dollar smile. Whenever she smiles ; people want to talk to her ; and she gets a chance to share her business. But not everyone in Mary’s downline has this amazing smile. So should I tell Mary not to smile as it is not duplicatable by everyone in her downline? * Joe hands out audio CDs ; and then puts the prospect on a three-way call with an upline. But ; some of Joe’s downline is hearing-impaired ; and so are their prospects. So should I tell Joe not to use this method as it is not duplicatable by everyone in his downline?

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* Let’s say my sponsor is Alice. Her natural market is recruiting at the women’s rotary. Can I duplicate that? No. I’d need a sex change operation. Should Alice not use her natural market? Of course she should. That’s her strength. * Ella is a doctor. She loves to share her company’s products with her patients. So should I tell Ella not to share her products with her patients as it is not duplicatable by everyone in her downline? * John has an unusually large extended family and plenty of local relatives. So should I tell John not to share his opportunity with his relatives as not everyone in his downline is fortunate enough to have as many relatives? * My friend ; Charles ; sells mailing lists. He has 10 ;000 MLM CUSTOMERS who trust him. What if I sponsor Charles and say this ; “Charles ; don’t go to your natural market. It’s not duplicatable. No one else has 10 ;000 good MLM CUSTOMERS. Instead ; use my system of sitting with your neighbor with a flip chart.” Charles would laugh in my face. * Bill makes a driving mistake and hits another car. The owner suffers a neck injury ; but Bill generously gifts him some magic vitamins. The other driver recovers and becomes Bill’s best leader. Because this is how Bill found his best leader ; Bill insists his downline duplicate his methods. Insane. I hate the telephone ; but I have loads of people who use it exclusively. I have people who use ads ; use social media ; leads services ; party plans ; breakfast clubs ; referrals and many ; many other ways to meet their prospects… and they all work!

==> Usually duplication advocates have another agenda such as selling you their duplication materials. My philosophy is this:



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